11 best Indian skincare brands that are Ayurveda based and, naturally, very good for you – GQ India

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New skincare brands pop up more often than reboots of 90s nostalgia TV–and its hard to tell which brands are worth their salt and fennel scrubs. The world is turning to ayurveda like its the new hot yoga, but slapping on an ‘ayurveda’ label to any product with inherently Indian ingredients is easy. Which is why we’ve separated the grain from the chaff, and found the best Indian skincare brands that truly tap into the rituals, ingredients and processes of this alternative medicine…
There’s long-running love for this Ayurveda OG, and counted among the best Indian skincare brands, because of how they perfectly balance authenticity with accessibility. Their oils, serums, scrubs and masks are purely herb-centric in how they’re made, and yet not so hardcore they’d terrify anyone but an avid enthusiast.
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This forever delicious-smelling brand should be your go-to if you’re more in start-a-flirtation mode with Ayurveda versus deep commitment–it introduces you to wonderful, homegrown ingredients (think Soundarya, Black Sesame, Anise and Pomegranate) in body polishers, lotions and face washes that don’t involve any DIY chemistry.
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Though this brand may be fairly green, it's doing some pretty interesting stuff with ingredients less travelled; triphala, nalpamaradi, onion oil and methi for starters. What sound like common kitchen staples are spun into some pretty powerful creams, face polishers and toners.
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Though this list has a lot of newbies, Soul Tree is older and quieter. This BDIH, Germany certified Ayurveda brand has been doing effective, unobtrusive skincare in the form of face oils, shower gels, balms, creams and face packs for a while; with their products doing the talking instead of pushy marketing – making it one of the best Indian skincare brands right now.
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A wholesome clean beauty brand, Just Herbs also does make-up–but we’re partial to their skincare. The Elixir Facial Serum, Kerala Coconut & Wheatgerm Body Butter, and Wild Indian Rose Handmade Bathing Bar are favourites.
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Also a fairly stand-up haircare brand, look here to really sink your teeth into Ayurvedic skincare rituals and processes. There’s DIY involved in some of their most choice products–the Face Brightening Daily Cleanser or the Ubtan Body Cleanser, for instance–but the payoff is worth it.
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A brand that should already be on your radar if you consider yourself an Ayurveda aficionado, the sustainable ECOCERT France certified brand does a range of quality skincare. The Kakadu plum mask and peppermint-chocolate lip balm are must-tries.
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With a strong online presence and a store slated to open in Delhi’s DLF Avenue, Ohria may not be big leagues yet but it's getting there. Their bathing bars are worth starting with if you want to test the waters–especially the Himalayan Clay.
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Another one of the best Indian skincare brands that’s perfect if you want to goodness of all things Ayurveda but are daunted by the mixing and blending aspects of the process. They do everything from sunscreens with Saffron and Calendula to face gels rife with Sandal, Turmeric and Aloe Vera.
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Barely two years old, Sadhev is a skincare brand for the kind of enthusiast that’s looking for something nuanced and niche. The minimalist packaging at Sadhev is one of their big sells, making their products extra covetable. The Rose Water and Coconut Shower Oil are divine.
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Its always a treat for the real skincare junkie when a health spa like Ananda finally puts its exclusive products on the shelves. One smear of their body oil (Juniper, Grapefruit and Cypress or Calming Wild Rose, preferably) and you’re in spa heaven.
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