Every product on this page was chosen by a Harper’s BAZAAR editor. We may earn commission on some of the items you choose to buy.
The brands to support for years to come.
Have you ever seen a new, cutting-edge beauty product or ingredient take over social media? Chances are, an Asian-owned beauty brand did it first. From 10-step routines to Ayurvedic adaptogens, Asian-owned skincare, makeup, and haircare brands continuously elevate the beauty industry, introduce science-backed (and just plain cool) ingredients to consumers, and create new dialog around how we all take care of our bodies. Below, just 17 of the Asian-owned beauty brands we’ve fallen in love with over the years.
Beloved by makeup artists, estheticians, beauty editors, celebrities, and even royals, Tatcha’s products are as luxurious as they are effective. Founder Vicky Tsai set out to create a skincare and makeup brand that was modern yet still inspired by ancient Japanese beauty rituals.
Started by industry legend Jin Soon Choi, this line of nail polishes became as much of a staple backstage during fashion week as Choi herself. Nostalgia, the perfect neutral, is one you must try.
Founder David Yi created Good Light to be the skincare brand that serves all people—regardless of gender identity or skin type. The Good Light Metamorphosis Skincare Set is great for sensitive skin.
A relatively recent arrival here in the U.S., 107’s product line is incredibly easy to understand, so cosmetically elegant, and best of all, the skincare just works. No surprise, since it was founded by Chloe Kwak, a Korea-certified National Aesthetician, and Seyong Shin, the CEO of a major Korean vinegar brewery. (Ergo, 107’s hero ingredient, aged vinegar.)
The Japanese cosmetics company Shiseido is one of the oldest across the entire globe, and in our opinion, one of the top players in prestige beauty. Not only is the Shiseido name brand incredible (clock this foundation that melts into skin), but its portfolio includes Drunk Elephant, Clé de Peau, bareMinerals, and NARS, just to name a few.
Michelle Ranavat’s luxurious and clean skin, hair, and wellness brand Ranavat was inspired by wanting to celebrate her Indian American culture. Many products feature Ayurvedic ingredients or rituals, creating products for those who’ve used the practices for years and opening doors to newcomers.
Founded by Charlotte Cho of Soko Glam fame, Then I Met You has garnered a serious cult following. It’s appealing to both younger skin care consumers—this cleansing balm is very TikTok-able—and older shoppers who are looking for ingredients that actually deliver.
CosRX is a skin care brand worth making room for. You might not think your daily routine needs snail mucin, or any of the brand’s other high-tech ingredients, but trust us—it’s well worth it. (Pro tip: This essence’s healing properties makes it an excellent retinol companion.)
Where Patrick Ta goes, the makeup community follows. The legendary Vietnamese makeup artist creates trends out of thin air—with a little help from muses like Gigi Hadid. Even better, his makeup makes you feel like a pro; it’s high-impact and the color payoff never disappoints.
If you’re into skincare, even a little bit, this won’t be the first time you’ve heard about Glow Recipe. The fun and fruit-inspired line has taken over Instagram, and offers everything from this watermelon and niacinamide skincare-highlighter to overnight avocado and retinol treatments.
Tower 28 has become a darling in the online skin care community. Founder Amy Liu used her own experience with sensitive skin to create makeup that doesn’t leave you reaching for calming serums after you take it off.
The sibling duo behind Fable & Mane—Akash and Nikita Mehta—were inspired by hair oiling, an Indian beauty ritual and tradition. (Spoiler alert: the practice is great for everyone, including all hair types and textures.) As of now, the brand offers its signature hair oil, along with shampoo, conditioner, and more.
Influencer Sarah Cheung’s beauty brand, Sacheu, filled a simple yet important need in the beauty world: its gua sha and facial roller tools are made out of anti-bacterial stainless steel, making them that much more acne- and skin-safe.
Like everyone else on the internet, we can’t get enough of EM Cosmetics, Michelle Phan’s innovative beauty brand. The makeup aesthetic leans towards everyday wearable, with serum blushes you can tap on your cheeks, super precise eyebrow gels, and moisturizing mascara.
Curél’s no-nonsense body and skin care products exist to do one thing—help your skin look its best. We love how effective the formulas are, and our wallets love the affordable prices.
Inspired by Indonesian herbal medicine, Juara makes some of the most decadent and skin-soothing body creams and exfoliators.
Ellis Brooklyn founder Bee Shapiro creates some of the most modern and interesting scents that span across fine fragrances, body care, and home fragrance. Choosing just one is tricky—so we love this fragrance discovery scent that lets you play before you commit.