22 Best Celebrity Beauty Products and Brands: Selena Gomez, Halsey, Kim Kardashian, and More – Harper's BAZAAR

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Nearly every celeb has a beauty brand, so knowing what’s worth buying is tough. Here’s your definitive guide.
If you’re suffering from whiplash trying to keep up with the latest celebrity beauty launches, you’re not alone. There’s Harry Styles, Billie Eilish, Ariana Grande—and Rihanna’s perfume—and that’s just in the last few months. Nearly every celeb considers themselves a beauty mogul these days, but with varying degrees of success. But just because someone stars in feature films or has a hit Netflix show doesn’t mean they understand the intricacies of formulating a long-wearing lipstick or a soothing moisturizer. There are some celeb-backed products and brands, however, that have won over experts and beauty fans alike. Ahead, the 22 best celebrity beauty products we’ve tried and love—and why you should consider shopping them too.
Victoria Beckham’s namesake beauty brand merges clean formulas and sustainable packaging with pure luxury—so it’s a brand that’s here to stay. Though we’re obsessed with the entire line, including the mascara, skincare, eye shadows, and more, we really love these aptly named Posh lipsticks that deliver long-wearing, comfortable pigment.
Alicia Keys launched Soulcare to merge skincare with the world of self-care. The products were all developed with a dermatologist and are both clean and cruelty free. The Skin Transformation Cream is a must-try: Its blend of backuchiol, ceramides, and plumping hyaluronic acid help deliver serious moisture and that signature Keys glow. 
Drew Barrymore was early to the celeb beauty train, as she launched Flower Beauty way back in 2013. Over the last nine years, Flower has released a host of incredible, affordable makeup, but our favorite is still the trusty (and gorgeous) Flower Pots Powder Blush. At only $10, it’s one of the best blushes to add to your routine.
If anyone should launch a hair brand, it’s Jennifer Aniston. So it’s no surprise that her first product under her brand, LolaVie, is a huge hit. The Glossing Detangler has become a staple in our hair routines, because it delivers soft, shiny, silky hair in just one bottle and with ingredients you can feel good about.
Kim Kardashian broke every mold when she launched her KKW Fragrance brand, and in turn helped revive the celebrity perfume category as a whole. With so many scents under her brand, it can be hard to narrow down just one to try. We love KKW Body III, a woody, creamy, peppery blend that stands out from the rest of her sweet and floral creations.
When it comes to Gwyneth Paltrow’s goop brand, you know what to expect: high-quality active ingredients in formulas so clean you can probably order them at Erewhon. Her entire suite of products is worth trying, but if you want immediate results, pick up the GOOPGLOW Microderm Instant Glow Exfoliator. It exfoliates in two ways to deliver baby-soft, glowing skin.
Jessica Alba’s Honest Company was one of the very first brands to embrace clean beauty on a large scale. This award-winning mascara is EWG certified, so you know it’s really clean, but it still delivers dramatic lengthening and defining results. If you’ve been looking for a cleaner alternative to your favorite mascara, this is the one.
Miranda Kerr’s KORA Organics skincare has consistently found a spot on our vanities over the years; the products are simple, soothing, and so effective. It’s hard to pick just one favorite, but this Milky Mushroom Gentle Cleansing Oil is a great introduction to the brand. It helps gently remove makeup and cleanse skin while leaving your face feeling so hydrated.
Taraji P. Henson has an incredible line of hair products, including scalp scrubs, conditioning masks, and cleansers. We love her genius packaging, as seen here on the Master Cleanse Scalp Wash. It helps deliver the product right to your scalp and roots, so nothing goes to waste.
Venus Williams achieved the impossible with sunscreen line EleVen: clean, mineral-based formulations for all skin tones. This lightweight serum hydrates dry skin while providing serious sun protection too.
Fenty Beauty is the gold standard of celebrity beauty brands. Wildly successful, innovative, and cool, Fenty offers products that aren’t just good because Rihanna made them, they’re good period. Though you can’t go wrong with any of the products, the Stunna Lip Paint stands out as being one of the best long-wearing lipsticks in existence. 
Lady Gaga’s liquid eyeliner has more than 12,000 glowing reviews on Amazon—so you know it’s good. This felt-tip liner delivers the darkest, sharpest line so you can create flawless cat-eyes—but it still removes easily at the end of the day. 
Rosie Huntington-Whiteley brought her Rose Inc brand to beauty products last year, and she did not disappoint. Clean, sustainable, and effortless, these are the kind of products we’ve reached for over and over again throughout quarantine. The Softlight Clean Dewy Hydrating Concealer is a creamy, hydrating formula that covers anything you’ve got. We love how a little goes a long, long way.
Clean, affordable, sustainable, and chic, JVN Hair is everything we expected and more from Queer Eye‘s resident hair expert. This silicone-free Air Dry Cream helps your natural hair texture shine, so it’s perfect for those days when a blow-dryer just feels like too much effort.
Ever since Tracee Ellis Ross dropped PATTERN Beauty, our hair has never been the same. The incredible products cover every kind of tool, cream, wash, and conditioner you’d ever need to elevate your natural curls. If you try just one thing, make it the leave-in conditioner.
Selena Gomez’s Rare Beauty was built on the mission that natural beauty and mental health are intrinsically linked. This liquid blush is one of the best we’ve ever used. Just a dot on each cheek makes your whole face come alive, so we can go about our day with a little more self-love.
Halsey’s about-face took us all by surprise. The products are insanely good—pigmented, easy to use, and wildly fun. The Matte Fluid Eye Paint comes in 15 shades and has quickly become our new favorite way to make a statement eye look. 
Kylie Jenner’s Kylie Cosmetics may have rose to fame thanks to Lip Kits, but it’s the blush formula that has us hooked. The Pressed Blush Powder in Winter Kissed is a rare velvet-matte blush formula without any sparkle, so it leaves the prettiest wash of color.
Michelle Pfeiffer’s Henry Rose fragrance brand stands out from other celeb perfume lines because it’s EWG verified and Cradle to Cradle certified. That means it’s insanely clean, which is no small feat for fragrance. The brand lists every single ingredient in its formulations, which is nearly unheard of in the industry. But what’s more, we love the way they smell. Windows Down, a bright and breeze citrusy floral, is by far our favorite.
For whatever reason, lip stains are far and few between. But Ariana Grande loves the wearability of a lip stain, so she created one for her new line, r.e.m. beauty. The color lasts all day, and we love how easy it is to create sharp, precise lines. 
Pharrell Williams’s skincare secret? Exfoliation, specifically with this Lotus Enzyme Exfoliator from his brand, Humanrace. It combines glycolic acid, enzymes, and gentle rice particles to reveal smoother, brighter skin right away.
Naomi Osaka was sick of wearing sunscreens on the court that didn’t perform for melanated skin. So she made her own. This duo from her brand, KINLÓ, combines a tinted mineral SPF 50+ sunscreen with a hydrating mist to keep your skin feeling gorgeous and protected all day long.

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